Barclaycard’s new identity launch needed more than a set of brand guidelines, it needed a brand experience. The ambition was to move beyond education and inspire genuine interaction among global teams.

We created the Brand Box, a Yoshimoto cube-inspired design that unfolds to tell the brand story through play and discovery. Blending physical and digital, the experience featured a companion app, Google Cardboard goggles, and an immersive virtual reality environment that brought the new identity to life.

Now a permanent installation in Barclaycard offices worldwide, the Brand Box transforms traditional brand onboarding into a hands-on, interactive journey that celebrates creativity and connection.