Atomy is a South Korean global direct-selling company specialising in health, wellness, beauty and household products. Founded in 2009, the company combines scientific research and product innovation with an international network of independent sales partners.

The challenge was to reimagine Atomy’s internal B2B innovation hub, creating a distinctive brand identity and campaign that would elevate its presence and establish a unique visual language.

Our response was Novera, a name inspired by the idea of a new era of science and innovation. Conceived to connect Atomy’s global network of scientists, researchers and innovators, the platform encourages collaboration while translating complex scientific discoveries into accessible, engaging stories.

Central to the identity is the “Beacon” shape language, inspired by the forms of pills and capsules, reflecting the precision and innovation behind Atomy’s scientific expertise. Combined with bold colour, expressive typography and rich scientific imagery, it creates a distinctive and flexible visual system.

Extending beyond the digital hub, Novera comes to life across print, social media, annual reports, internal communications and campaigns, creating a cohesive brand experience that amplifies scientific innovation and strengthens engagement across the organisation.